Keeping South Africa’s youth “in” with the latest and coolest trends and style advice. Founded as Citymob in November 2010, Superbalist was relaunched in November 2013 as an online style destination for young South Africans. Superbalist then caught the attention of online retail giant Takealot, who acquired the website in August 2014. Like most of the biggest online retailers in the country, Superbalist is based in the Mother City. Superbalist styles itself as a South African youth culture online fashion destination with a lineup of the best brands in apartment and women’s and men’s fashion. Superbalist lists the latest and coolest sneakers, dresses, accessories, denim, shoes, homeware and gadgets from over 500 brands.