The curated online marketplace connecting local businesses to local customers. Launched in November 2016 Hyperli features promotions on the best things to do, see, eat, and buy across South Africa in the form of business listings, discounted offerings, and pre-packaged experiences. Hyperli’s stated mission is to create moments of perfect engagement between customers, partner businesses and employees. This is really an new spin, or perhaps an evolution, of the group buying sites we saw a few years ago. Not surprising as Hyperli was founded by former Groupon SA staff members. In line with current trends, although Hyperli has some physical products, it is more about “experiential” products – a tour on a Harley, a special meal, or a day at the Spa.