HomeChoice is a huge, JSE listed, digital channel with catalogue and online shopping. HomeChoice International PLC is an investment holding company incorporated in Malta and listed on the JSE. HomeChoice has operations in South Africa and Mauritius although 92% of it’s customers base is in South Africa. HomeChoice Group in South Africa consists of two brands. Retail operations HomeChoice, and personal loans and insurance products provider, FinChoice. Homechoice sells an extensive range of bedding, blankets, textiles, curtains, towels and bathroom accessories, luggage, lounge furnishings, home appliances, kitchenware, dinnerware, electronics, and men’s, women’s and children’s fashion and footwear to the expanding urban middle-income mass market.
Keeping South Africa’s youth “in” with the latest and coolest trends and style advice. Founded as Citymob in November 2010, Superbalist was relaunched in November 2013 as an online style destination for young South Africans. Superbalist then caught the attention of online retail giant Takealot, who acquired the website in August 2014. Like most of the biggest online retailers in the country, Superbalist is based in the Mother City. Superbalist styles itself as a South African youth culture online fashion destination with a lineup of the best brands in apartment and women’s and men’s fashion. Superbalist lists the latest and coolest sneakers, dresses, accessories, denim, shoes, homeware and gadgets from over 500 brands.
Wantitall has over 14 million items it is able to import from the USA. Wantitall has been online for 10 years, and specializes in sourcing products that are hard to find locally. They claim to be able to import over 14 million items from the USA, which they are then able to deliver to your door. Wantitall has an impressive list of items it can source including DVD’s, Electronics, Jewellery, Music, PC Hardware, Photography, Toys, Video Games, Watches, Camera’s, Memory, Computer graphics cards, Computer RAM, Hard disks, Motherboards, Car parts, Motorbike helmets, Motorbike gloves, Horse saddles, Microphones, Radio controlled cars, Men’s shoes, Woman’s shoes, Bags, Apparel, Clothing, Books, Compact disks, Hi-fi equipment, Vitamins, Baby items, Victoria Secret items, Perfumes, Video Games, Health Products, Bedding, Furniture, Home improvement items, Outdoor living items, Scientific gear and Kitchen goods.
Visit Takealot first when you are shopping online. Takealot has been around for some years as Take2, before it was acquired and re-branded in 2011 by US hedge fund Tiger Global. In 2014 Tiger Global bought Mr. Delivery giving them their own logistics network, as well as the fashion website Superbalist.com. In 2015 Takealot merged with the Kalahari, the oldest online store in South Africa, and in April 2017 Naspers signed an agreement to acquire a controlling stake in Takealot for approximately R960 million. Takealot is currently the biggest e-commerce platform in South Africa with 19 categories including Home, Garden, Pool & Patio, Camping & Outdoor, Office & Stationery, Luggage & Travel, Health & Beauty, Pets, Sport, Home & Kitchen, Baby & Toddler, Computers, Cameras, TV, Audio & Video, Cellular & GPS, Movies, Gaming, Books, Music, Toys and Fashion, with over 9 million products listed.