HomeChoice is a huge, JSE listed, digital channel with catalogue and online shopping. HomeChoice International PLC is an investment holding company incorporated in Malta and listed on the JSE. HomeChoice has operations in South Africa and Mauritius although 92% of it’s customers base is in South Africa. HomeChoice Group in South Africa consists of two brands. Retail operations HomeChoice, and personal loans and insurance products provider, FinChoice. Homechoice sells an extensive range of bedding, blankets, textiles, curtains, towels and bathroom accessories, luggage, lounge furnishings, home appliances, kitchenware, dinnerware, electronics, and men’s, women’s and children’s fashion and footwear to the expanding urban middle-income mass market.